FOR IMMEDIATE RELEASE
Lexington, Kentucky- Kentucky Youth Soccer Association (KYSA) is proud to announce an exciting partnership with Shady Rays, one of the fastest-growing adventure eyewear brands in the U.S. This collaboration embodies a shared commitment to youth soccer, outdoor sports, and community development. Shady Rays’ dedication to crafting high-quality eyewear, coupled with their philanthropic endeavors, perfectly aligns with Kentucky Youth Soccer’s mission of fostering both athletic excellence and character development among youth athletes.
“Kentucky Youth Soccer’s mission is more than just soccer; it’s about fostering community, sportsmanship, and character in our youth athletes,” said Kris Zander, Executive Director of Kentucky Youth Soccer Association. “With Shady Rays, we’ve found a partner who shares our vision. Their commitment to quality and community mirrors our dedication to nurturing the growth of youth soccer and the development of Kentucky’s athletes.”
Shady Rays, an independent sunglasses company, stands out with its exceptional polarized lenses, fashionable frame styles, and strong community involvement. Their focus on community extends to every purchase, as a portion of proceeds goes towards community initiatives through the Shady Rays Impact charitable giving program.
“Being a great community partner has always been a first focus for Shady Rays,” Shady Rays Founder + CEO Chris Ratterman said. “Our engagement with the Kentucky Youth Soccer Association is a great way for us to fulfill this commitment while supporting youth sports and outdoor recreation. Like these young athletes, Shady Rays were built for the outdoors and meant to withstand whatever life – or a goalie! – throws at you. So, play hard and win big!”
The partnership between Kentucky Youth Soccer and Shady Rays represents a joint dedication to community values, sports, and the great outdoors. To explore Shady Rays’ high-quality sunglasses and lifestyle gear, visit shadyrays.com, and connect with them on social media platforms, including Meta, TikTok, and Twitter (X) @shadyrays.
About Kentucky Youth Soccer Association (KYSA):
The Kentucky Youth Soccer Association (KYSA) is the premier organization dedicated to promoting and developing soccer across the Commonwealth of Kentucky. KYSA’s mission is to grow and promote soccer in Kentucky, inspiring excellence, sportsmanship, and character in youth athletes. From grassroots to elite levels, Kentucky Youth Soccer offers opportunities for players, coaches, referees, and administrators to thrive in a positive and inclusive environment. With a network of over 83 local member associations, KYSA is committed to nurturing the growth of soccer and fostering the personal development of youth athletes on and off the field. For more information about KYSA’s impactful programs, partnerships, and events, visit www.kysoccer.net.
About Shady Ray’s:
Shady Rays is an independent sunglasses company and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles and every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. Shady Rays offers the industry’s exclusive Shady Rays Limited Lifetime Craftsmanship Warranty and Lost & Broken protection. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays and to stay up to date on all the action, visit shadyrays.com and follow us on Meta, TikTok, and Twitter @shadyrays.
For media inquiries, please contact:
Karrington True, Director of Marketing and Events
Kentucky Youth Soccer Association