LEXINGTON, KY – Kentucky Youth Soccer Association is thrilled to welcome Trace as its new Official Sideline Video partner.
Trace, established in 2011, is revolutionizing the use of video by leveraging AI technology to seamlessly identify, follow, and spotlight each player on the field, automatically delivering a personalized playlist of individual highlights for every player after each game. Additionally, Trace cameras are specifically designed to provide an enhanced viewing experience, allowing parents, coaches, and scouts to zoom in and follow a player throughout the match. Account users can also rewatch their plays, use video to develop their skills, and share highlight playlists with friends, family, and recruiters.
In a landmark move, KYSA and Trace have joined forces to offer every team competing in a KYSA-sanctioned league, grassroots and competitive alike, with a complimentary sideline camera and PlayerFocus™ Pro subscription. Proof of membership will be required for each team via submission of an official league roster at checkout. Instructions are provided as teams complete the process.
“Kentucky Youth Soccer has always believed that access to great tools should not be limited to a select few. Partnering with Trace gives our teams, whether they are just starting out or competing at the highest level, the ability to use the same technology that was once out of reach for most. We are excited to see what our players and coaches do with it.” said Kris Zander, Executive Director, Kentucky Youth Soccer Association.
“Kentucky has a passionate soccer community, and KYSA has done a tremendous job building something that serves everyone from the youngest grassroots players all the way up to ODP athletes. We wanted to find a way to add real value to that, and giving every eligible team access to automated video felt like the right fit. We are thrilled to be part of what they are building.” stated Gentry Contreras, Director of Strategic Partnerships, Trace.
Teams interested in requesting their free Trace camera and PlayerFocus™ Pro subscription should click here to begin. Use code KYSAFREE at checkout. Must be redeemed at checkout with a new camera.
About Kentucky Youth Soccer Association
Kentucky Youth Soccer Association is the governing body for youth soccer in the Bluegrass State, dedicated to growing and promoting the game at every level. With programs spanning grassroots development, elite competition, coaching education, and player identification, KYSA provides opportunities for players, coaches, referees, and administrators to thrive in a positive and inclusive environment.
About Trace
Trace is the leader in automated sports video, using AI technology to film, edit, and deliver personalized highlight playlists to every player after every game. Designed for teams at all levels, Trace cameras require no operator and no manual editing, giving players, coaches, and parents instant access to game footage from any device. Learn more at https://traceup.com/partner/kysa


